Web Design & Development

Websites engineered to drive pipeline, not just impressions

Most B2B websites are brochures with a logo. We build revenue systems disguised as websites, fast, search-optimized, CRM-connected, and ready to convert the day they ship.

Trusted by marketing leaders at insurance, SaaS, warranty, and B2B services companies

What is B2B web design?

A B2B website built for pipeline is a fast, search-optimized site connected to your CRM that converts anonymous traffic into qualified meetings. Truax Marketing builds these for mid-market companies using WordPress, Next.js, or headless architecture. Every site ships with structured data, conversion tracking, and HubSpot or Salesforce integration wired in from day one.

Industries we serve

Insurance
SaaS
Warranty
B2B Services
Financial Services
Professional Services

Your website is the most expensive employee on payroll, and nobody is managing it

The math is brutal. Your site works 24/7. It talks to every prospect before sales does. It shapes every buying decision that follows. Yet most B2B sites are managed like an afterthought.

Three numbers worth memorizing:

  • 20%A 1-second delay in mobile load time drops conversions by 20% (Google, 2024)
  • 30-40%Sites without structured data get cited 30 to 40% less often by AI search engines (BrightEdge GEO study, 2024)
  • 3-5 hrsSales reps lose 3 to 5 hours per week chasing CRM data that should already be there (HubSpot State of Sales, 2025)

Most agencies hand you a pretty design and walk away. We build the opposite. Every site we ship is a system. We call it the Pipeline-Grade Build framework, and it is how we have not lost a client more than 5% of organic traffic during a launch since 2022.

The Pipeline-Grade Build framework

Six pillars under every site we ship

Conversion-engineered design

Every section, button, and form is mapped to a buying-stage hypothesis. We design for the click, not the screenshot. Wireframes backed by competitor analysis and proven B2B conversion patterns.

Pipeline-grade performance

Sites load in under 1.5 seconds on mobile and score 95+ on Google PageSpeed Insights. Cloudflare or Fastly CDN, image optimization, lazy loading, bloat-free code.

SEO and AI search readiness

Schema markup ships on every page. We optimize for Google AI Overviews, ChatGPT citations, and Perplexity sources. Citation-rich content gets cited 40% more often (Princeton GEO, 2024).

CRM and martech connected

HubSpot, Salesforce, Pardot, Marketo, ActiveCampaign. Lead scoring, lifecycle stages, attribution, and routing logic wired before launch, not as a phase 2 add-on.

Content management your team uses

WordPress with custom blocks is our default. Webflow, Sanity, Contentful, and headless setups also available. Update copy and ship landing pages without a developer ticket.

Built to scale, not to lock in

Modular component libraries, design tokens, and reusable templates. Add a new product line in a week. We never write proprietary code that locks you to us.

How we build (12-week typical timeline)

1

Weeks 1-2

Discovery and strategy

Audit, interviews, competitor study, buyer journey mapping. Output: strategy doc, sitemap, content blueprint.

2

Weeks 3-4

Design system

Figma component-driven design. Homepage, two priority pages, full design system. Two rounds of revisions.

3

Weeks 5-9

Build and integrate

Engineering in staging with weekly demos. Pages, CRM, schema, tracking, content load.

4

Week 10

QA and pre-launch

Cross-browser testing, accessibility audit, performance benchmarks, redirect mapping. Lighthouse 95+ minimum.

5

Week 11+

Launch and optimize

Go-live plus 30 days of post-launch monitoring. Conversion lift tracking and ongoing optimization.

Imagine this scenario

You are a CMO at a $40M B2B company. You inherited a five-year-old WordPress site held together by 47 plugins. The HubSpot forms break monthly. The site loads in 4.2 seconds on mobile. Your VP Sales is asking why marketing leads do not match what the team delivers.

Twelve weeks later, you launch a new site that loads in 1.1 seconds, with every form mapped to HubSpot, schema on every page, and a content engine your team can update without engineering. Organic traffic is up 38% in 90 days. Sales-marketing arguments about lead quality stop. The CFO stops asking why marketing tech is so expensive.

That is the deliverable.

Pricing

Marketing Site

Single-product B2B, $10M to $50M revenue, 10 to 25 pages

Starting at $24,000

8-10 weeks

  • Strategy, design, development
  • CRM integration
  • Schema markup
  • Analytics setup
  • 30 days post-launch support
Recommended

Multi-Product Build

$50M to $200M revenue, 2+ products or service lines, 25 to 60 pages

Starting at $38,000

10-14 weeks

  • Everything in Marketing Site
  • Advanced lifecycle stages
  • ABM landing page templates
  • A/B testing infrastructure

Headless or Custom

Custom Next.js, app integrations, complex CRM logic, 50+ pages

Starting at $58,000

12-20 weeks

  • Everything in Multi-Product
  • Custom development
  • App integrations
  • Advanced API work

No hourly billing. No surprise change orders. Fixed scope, fixed timeline, fixed fee. Ongoing retainers from $2,800 per month for content, optimization, and managed hosting.

Truax vs. typical agency builds

FactorTruax MarketingTypical Agency
CRM integrationWired before launchOften a phase 2 add-on
AI search readinessSchema and content built for citationsRarely addressed
Page speed targetSub-1.5s mobile, 95+ Lighthouse3-5s mobile, 60-80 Lighthouse
Pricing modelFixed scope, no surprisesHourly with frequent overages
Post-launch ownershipYour team can update without dev ticketsLocked in custom code
ReportingPipeline impact, not vanity metricsPage views and bounce rate
Migration safetyLess than 5% organic loss in 60 daysFrequent post-launch traffic crashes

Who this is for

You should consider this if...

  • Your site is more than three years old and search rankings are slipping
  • You are launching a new product line, brand, or category
  • Your CRM data is messy because your forms are messier
  • You are losing deals to competitors with better digital experiences
  • Sales is asking marketing for "better content" and the site cannot host it
  • You need to support inbound, paid, ABM, and partner traffic from one platform

You should not consider this if...

  • You are pre-product-market-fit or under $5M ARR
  • You need a single landing page (we can do those, but Web Design is overkill)
  • You are looking for the cheapest possible build

Outcomes you can expect

40-60%

lift in organic traffic within 6 months

BrightEdge B2B benchmark, 2024

2x to 4x

increase in qualified form fills

HubSpot State of Marketing, 2025

30-50%

reduction in CAC when CRM and site are properly wired

Forrester TEI, 2024

24%

higher conversion on sub-2-second mobile loads

Google Web.dev, 2023

30-40%

higher AI citation rates with proper schema

BrightEdge GEO study, 2024

Frequently Asked Questions

Most marketing sites take 8 to 12 weeks. Headless or custom builds take 12 to 20 weeks. Landing page projects ship in 3 to 4 weeks.

WordPress is our default. We also build on Webflow, Sanity, Contentful, and Next.js with headless WordPress.

Ready to build a website that earns its keep?

You can keep watching pipeline leak through a website built three CMOs ago. Or you can ship a system that compounds over time.

48-hour turnaround on the teardown. No commitment to engage.