Web Design & Development
Most B2B websites are brochures with a logo. We build revenue systems disguised as websites, fast, search-optimized, CRM-connected, and ready to convert the day they ship.
Trusted by marketing leaders at insurance, SaaS, warranty, and B2B services companies
What is B2B web design?
A B2B website built for pipeline is a fast, search-optimized site connected to your CRM that converts anonymous traffic into qualified meetings. Truax Marketing builds these for mid-market companies using WordPress, Next.js, or headless architecture. Every site ships with structured data, conversion tracking, and HubSpot or Salesforce integration wired in from day one.
Industries we serve
The math is brutal. Your site works 24/7. It talks to every prospect before sales does. It shapes every buying decision that follows. Yet most B2B sites are managed like an afterthought.
Three numbers worth memorizing:
Most agencies hand you a pretty design and walk away. We build the opposite. Every site we ship is a system. We call it the Pipeline-Grade Build framework, and it is how we have not lost a client more than 5% of organic traffic during a launch since 2022.
The Pipeline-Grade Build framework
Every section, button, and form is mapped to a buying-stage hypothesis. We design for the click, not the screenshot. Wireframes backed by competitor analysis and proven B2B conversion patterns.
Sites load in under 1.5 seconds on mobile and score 95+ on Google PageSpeed Insights. Cloudflare or Fastly CDN, image optimization, lazy loading, bloat-free code.
Schema markup ships on every page. We optimize for Google AI Overviews, ChatGPT citations, and Perplexity sources. Citation-rich content gets cited 40% more often (Princeton GEO, 2024).
HubSpot, Salesforce, Pardot, Marketo, ActiveCampaign. Lead scoring, lifecycle stages, attribution, and routing logic wired before launch, not as a phase 2 add-on.
WordPress with custom blocks is our default. Webflow, Sanity, Contentful, and headless setups also available. Update copy and ship landing pages without a developer ticket.
Modular component libraries, design tokens, and reusable templates. Add a new product line in a week. We never write proprietary code that locks you to us.
Weeks 1-2
Audit, interviews, competitor study, buyer journey mapping. Output: strategy doc, sitemap, content blueprint.
Weeks 3-4
Figma component-driven design. Homepage, two priority pages, full design system. Two rounds of revisions.
Weeks 5-9
Engineering in staging with weekly demos. Pages, CRM, schema, tracking, content load.
Week 10
Cross-browser testing, accessibility audit, performance benchmarks, redirect mapping. Lighthouse 95+ minimum.
Week 11+
Go-live plus 30 days of post-launch monitoring. Conversion lift tracking and ongoing optimization.
Weeks 1-2
Audit, interviews, competitor study, buyer journey mapping. Output: strategy doc, sitemap, content blueprint.
Weeks 3-4
Figma component-driven design. Homepage, two priority pages, full design system. Two rounds of revisions.
Weeks 5-9
Engineering in staging with weekly demos. Pages, CRM, schema, tracking, content load.
Week 10
Cross-browser testing, accessibility audit, performance benchmarks, redirect mapping. Lighthouse 95+ minimum.
Week 11+
Go-live plus 30 days of post-launch monitoring. Conversion lift tracking and ongoing optimization.
Imagine this scenario
You are a CMO at a $40M B2B company. You inherited a five-year-old WordPress site held together by 47 plugins. The HubSpot forms break monthly. The site loads in 4.2 seconds on mobile. Your VP Sales is asking why marketing leads do not match what the team delivers.
Twelve weeks later, you launch a new site that loads in 1.1 seconds, with every form mapped to HubSpot, schema on every page, and a content engine your team can update without engineering. Organic traffic is up 38% in 90 days. Sales-marketing arguments about lead quality stop. The CFO stops asking why marketing tech is so expensive.
That is the deliverable.
Single-product B2B, $10M to $50M revenue, 10 to 25 pages
Starting at $24,000
8-10 weeks
$50M to $200M revenue, 2+ products or service lines, 25 to 60 pages
Starting at $38,000
10-14 weeks
Custom Next.js, app integrations, complex CRM logic, 50+ pages
Starting at $58,000
12-20 weeks
No hourly billing. No surprise change orders. Fixed scope, fixed timeline, fixed fee. Ongoing retainers from $2,800 per month for content, optimization, and managed hosting.
Recent builds
| Factor | Truax Marketing | Typical Agency |
|---|---|---|
| CRM integration | Wired before launch | Often a phase 2 add-on |
| AI search readiness | Schema and content built for citations | Rarely addressed |
| Page speed target | Sub-1.5s mobile, 95+ Lighthouse | 3-5s mobile, 60-80 Lighthouse |
| Pricing model | Fixed scope, no surprises | Hourly with frequent overages |
| Post-launch ownership | Your team can update without dev tickets | Locked in custom code |
| Reporting | Pipeline impact, not vanity metrics | Page views and bounce rate |
| Migration safety | Less than 5% organic loss in 60 days | Frequent post-launch traffic crashes |
40-60%
lift in organic traffic within 6 months
BrightEdge B2B benchmark, 2024
2x to 4x
increase in qualified form fills
HubSpot State of Marketing, 2025
30-50%
reduction in CAC when CRM and site are properly wired
Forrester TEI, 2024
24%
higher conversion on sub-2-second mobile loads
Google Web.dev, 2023
30-40%
higher AI citation rates with proper schema
BrightEdge GEO study, 2024
Most marketing sites take 8 to 12 weeks. Headless or custom builds take 12 to 20 weeks. Landing page projects ship in 3 to 4 weeks.
WordPress is our default. We also build on Webflow, Sanity, Contentful, and Next.js with headless WordPress.
From the Blog
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