Search Engine Optimization
Most SEO agencies optimize for vanity. We optimize for pipeline. Technical SEO, AI search readiness, and content that compounds, all wired to your CRM so you can prove what works in the room with your CFO.
Trusted by marketing leaders at insurance, SaaS, warranty, and B2B services companies
What is B2B SEO?
B2B SEO is the practice of earning qualified traffic from search engines and AI answer engines, then converting that traffic into pipeline. Truax Marketing delivers technical SEO, content strategy, AI search optimization (GEO), and CRM-tied reporting for mid-market B2B companies. Retainers start at $2,900 per month with month-to-month terms.
Industries we serve
Three forces have rewritten B2B SEO in the last 24 months:
If your SEO partner is still selling you keyword density reports and 12-month contracts for "rankings," you are paying for a service that no longer matches the market.
We rebuilt SEO around three forces that drive pipeline: traditional organic search, AI answer engines, and conversion-tied content. We call this the Citation Engine framework.
The Citation Engine framework
Site speed, crawlability, indexation, schema markup, internal linking, Core Web Vitals, log file analysis, and JavaScript rendering audits.
We optimize content for citation in Google AI Overviews, ChatGPT, Perplexity, and Claude. Citations and statistics boost AI visibility by 40% (Princeton GEO, 2024).
Editorial calendars built around topic clusters, search intent, and pipeline stages. Subject-matter experts, not generalists.
Earned coverage through digital PR, original research, podcast appearances, and authentic outreach. No PBNs, no paid links.
Google Business Profile management, local citations, review-driven schema, location-specific landing pages, Bing Places.
A/B testing, form optimization, friction audits. Every test tied to MQLs and SQLs in your CRM.
Month 1
Full technical audit, AI visibility audit (20+ priority queries tested), competitor analysis, 90-day priority roadmap.
Months 2-3
Technical fixes, schema rollout, CRM tracking, content blueprints, first wave of optimized content. Technical lifts in 30-60 days.
Months 4-6
Content production at 4 to 12 pieces/month, link earning, GEO optimization, ongoing technical work.
Month 6+
40-80% lift in organic traffic typical, measurable lift in AI citation share. Monthly reporting with pipeline impact.
Month 1
Full technical audit, AI visibility audit (20+ priority queries tested), competitor analysis, 90-day priority roadmap.
Months 2-3
Technical fixes, schema rollout, CRM tracking, content blueprints, first wave of optimized content. Technical lifts in 30-60 days.
Months 4-6
Content production at 4 to 12 pieces/month, link earning, GEO optimization, ongoing technical work.
Month 6+
40-80% lift in organic traffic typical, measurable lift in AI citation share. Monthly reporting with pipeline impact.
Imagine this scenario
You are the new VP Marketing at a $60M B2B SaaS company. Your CMO left three months ago. The last SEO agency was billing $9,000 a month for "ongoing optimization" and the CFO is asking what you are getting for it. You check ChatGPT for your top three buying-intent queries. Your top competitor is cited in all three. You are not.
Six months in: technical foundation rebuilt, schema deployed across 80+ pages, 40+ pieces of subject-matter expert content shipped, and your brand is now cited in 14 of 20 priority queries across ChatGPT, Perplexity, and AI Overviews. Organic pipeline is up 67%. CFO stops asking.
That is the deliverable.
Single-product B2B, $10M to $50M revenue
$2,900/month
Multi-product or multi-location, $50M to $200M
$5,800/month
$200M+, multi-brand, complex stacks
$9,600/month+
Month-to-month terms. No annual contracts. 60-day notice for offboarding with full data, content, and process handoff.
| Factor | Truax Marketing | Typical SEO Agency |
|---|---|---|
| Contract terms | Month-to-month | 12-month minimum |
| AI search optimization | Included in every retainer | Not offered or upcharged |
| CRM integration | MQL/SQL attribution wired in | Rankings-only reporting |
| Content quality | Subject-matter expert review | Outsourced to generalists at $0.05/word |
| Backlinks | Earned through PR and research | PBNs or paid links |
| Reporting cadence | Monthly with pipeline impact | Quarterly with vanity metrics |
| Account team | Dedicated strategist + content lead | Junior account manager |
40-80%
lift in non-branded organic traffic
BrightEdge, 2024
2x to 3x
increase in MQLs from organic search
HubSpot State of Marketing, 2025
30-50%
improvement in AI citation share
Otterly AI benchmarks, 2024
20-35%
reduction in CAC for organic-influenced deals
Forrester, 2024
95+
Lighthouse correlates with 24% higher conversion
Google Web.dev, 2023
Technical fixes can produce lifts in 30 to 60 days. Content-driven gains in months 3 to 4. Compounding effect in months 6 to 12.
Generative Engine Optimization (GEO) is structuring content so it gets cited by AI answer engines like ChatGPT, Perplexity, AI Overviews, and Gemini.
From the Blog
Insurance buyers ask Google and AI tools coverage questions before they contact an agent. Agencies that answer those questions clearly on their own site get found, cited, and called.
Stop Losing Leads Before You Even See Them You see traffic in Google Analytics. Your ad platforms show clicks.
If you're getting ready to invest in SEO services in Washington, DC, don’t skip the cleanup phase. Old site data can quietly sabotage even the smartest strategy.