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Search Engine Optimization
SEO built for revenue, not rankings reports
Most SEO agencies optimize for vanity. We optimize for pipeline. Technical SEO, AI search readiness, and content that compounds, all wired to your CRM so you can prove what works in the room with your CFO.
Trusted by marketing leaders at insurance, SaaS, warranty, and B2B services companies
What is B2B SEO?
B2B SEO is the practice of earning qualified traffic from search engines and AI answer engines, then converting that traffic into pipeline. Truax Marketing delivers technical SEO, content strategy, AI search optimization (GEO), and CRM-tied reporting for mid-market B2B companies. Retainers start at $2,900 per month with month-to-month terms.
Industries we serve
Insurance
SaaS
Warranty
B2B Services
Financial Services
Professional Services
If your buyers ask ChatGPT first, your SEO strategy is two years old
Three forces have rewritten B2B SEO in the last 24 months:
- 1.Google AI Overviews now appear in 45% of searches and reduce clicks to websites by up to 58% (Search Engine Land, 2024)
- 2.ChatGPT, Perplexity, Gemini, and Copilot collectively crossed 1.5 billion monthly visits and are pulling top-funnel research traffic away from Google
- 3.B2B buyers complete 67% of their research before talking to sales (Gartner Future of Sales, 2024), and increasingly that research starts in an AI chat window
If your SEO partner is still selling you keyword density reports and 12-month contracts for "rankings," you are paying for a service that no longer matches the market.
We rebuilt SEO around three forces that drive pipeline: traditional organic search, AI answer engines, and conversion-tied content. We call this the Citation Engine framework.
The Citation Engine framework
Six pillars under every retainer
Technical SEO that compounds
Site speed, crawlability, indexation, schema markup, internal linking, Core Web Vitals, log file analysis, and JavaScript rendering audits.
AI search optimization (GEO)
We optimize content for citation in Google AI Overviews, ChatGPT, Perplexity, and Claude. Citations and statistics boost AI visibility by 40% (Princeton GEO, 2024).
Content strategy and SME production
Editorial calendars built around topic clusters, search intent, and pipeline stages. Subject-matter experts, not generalists.
Authority through earned media
Earned coverage through digital PR, original research, podcast appearances, and authentic outreach. No PBNs, no paid links.
Local and multi-location SEO
Google Business Profile management, local citations, review-driven schema, location-specific landing pages, Bing Places.
Conversion-rate optimization
A/B testing, form optimization, friction audits. Every test tied to MQLs and SQLs in your CRM.
How we work
1
Month 1
Audit and roadmap
Full technical audit, AI visibility audit (20+ priority queries tested), competitor analysis, 90-day priority roadmap.
2
Months 2-3
Foundation
Technical fixes, schema rollout, CRM tracking, content blueprints, first wave of optimized content. Technical lifts in 30-60 days.
3
Months 4-6
Acceleration
Content production at 4 to 12 pieces/month, link earning, GEO optimization, ongoing technical work.
4
Month 6+
Compounding
40-80% lift in organic traffic typical, measurable lift in AI citation share. Monthly reporting with pipeline impact.
1
Month 1
Audit and roadmap
Full technical audit, AI visibility audit (20+ priority queries tested), competitor analysis, 90-day priority roadmap.
2
Months 2-3
Foundation
Technical fixes, schema rollout, CRM tracking, content blueprints, first wave of optimized content. Technical lifts in 30-60 days.
3
Months 4-6
Acceleration
Content production at 4 to 12 pieces/month, link earning, GEO optimization, ongoing technical work.
4
Month 6+
Compounding
40-80% lift in organic traffic typical, measurable lift in AI citation share. Monthly reporting with pipeline impact.
Imagine this scenario
You are the new VP Marketing at a $60M B2B SaaS company. Your CMO left three months ago. The last SEO agency was billing $9,000 a month for "ongoing optimization" and the CFO is asking what you are getting for it. You check ChatGPT for your top three buying-intent queries. Your top competitor is cited in all three. You are not.
Six months in: technical foundation rebuilt, schema deployed across 80+ pages, 40+ pieces of subject-matter expert content shipped, and your brand is now cited in 14 of 20 priority queries across ChatGPT, Perplexity, and AI Overviews. Organic pipeline is up 67%. CFO stops asking.
That is the deliverable.
Pricing
Foundation
Single-product B2B, $10M to $50M revenue
$2,900/month
- Technical SEO
- 4 SME content pieces/mo
- AI visibility tracking
- Monthly reporting
- CRO testing
Recommended
Growth
Multi-product or multi-location, $50M to $200M
$5,800/month
- Everything in Foundation
- 8 content pieces/mo
- GEO optimization
- Link earning
- ABM landing pages
Enterprise
$200M+, multi-brand, complex stacks
$9,600/month+
- Everything in Growth
- 12+ content pieces/mo
- Original research
- Digital PR
- Dedicated strategist
- Weekly cadence
Month-to-month terms. No annual contracts. 60-day notice for offboarding with full data, content, and process handoff.
Truax vs. typical SEO agency
| Factor | Truax Marketing | Typical SEO Agency |
|---|---|---|
| Contract terms | Month-to-month | 12-month minimum |
| AI search optimization | Included in every retainer | Not offered or upcharged |
| CRM integration | MQL/SQL attribution wired in | Rankings-only reporting |
| Content quality | Subject-matter expert review | Outsourced to generalists at $0.05/word |
| Backlinks | Earned through PR and research | PBNs or paid links |
| Reporting cadence | Monthly with pipeline impact | Quarterly with vanity metrics |
| Account team | Dedicated strategist + content lead | Junior account manager |
Who this is for
You should consider this if...
- Your top competitor shows up in ChatGPT for buyer queries and you do not
- Organic traffic has been flat for 12+ months
- You are paying for SEO and cannot tell what you are getting
- AI Overviews are showing up for your queries and reducing your clicks
- You need to defend SEO spend to the CFO with revenue numbers
- You are migrating to a new CMS and want SEO done right
You should not consider this if...
- You are pre-revenue or pre-product-market-fit
- You want overnight rankings (SEO compounds over months)
- You want to buy backlinks (we will not)
Outcomes you can expect
40-80%
lift in non-branded organic traffic
BrightEdge, 2024
2x to 3x
increase in MQLs from organic search
HubSpot State of Marketing, 2025
30-50%
improvement in AI citation share
Otterly AI benchmarks, 2024
20-35%
reduction in CAC for organic-influenced deals
Forrester, 2024
95+
Lighthouse correlates with 24% higher conversion
Google Web.dev, 2023
Frequently Asked Questions
Technical fixes can produce lifts in 30 to 60 days. Content-driven gains in months 3 to 4. Compounding effect in months 6 to 12.
Generative Engine Optimization (GEO) is structuring content so it gets cited by AI answer engines like ChatGPT, Perplexity, AI Overviews, and Gemini.
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