What video marketing is and why you need to be using it
Video marketing is an essential tool for any business looking to promote themselves online.
By creating engaging and informative videos businesses can reach a wider audience and build brand awareness.
Platforms such as Youtube, Facebook, Snapchat and Instagram are ideal for video marketing, as they allow businesses to share their content with a global audience.
Why is Video Marketing important?
Video has quickly become one of the most popular types of content on the internet.
It’s a great way to show off your product or service and helps to increase engagement on social media channels. It educates your audience and allows you to reach them through a new medium.
Now more than ever consumers are using video in order to make decisions about what products to buy and where to buy them from. It was found that 72% of consumers prefer watching a video about a product over reading a description of that product (Hubspot)
Taking advantage of this channel means more engagement and higher conversions for your product. Over 80% of businesses now use video marketing to promote their product or service.(WyzOwl)
How do You Develop a Video Marketing Strategy?
Developing a solid strategy is key to successful video marketing.
Your marketing strategy should include…
🔹Ample research on your customers pain points
🔹Developed solutions to your customers problems
🔹A unique look and feel for your brands videos
🔹A plan to integrate your videos into your text-based marketing content
🔹A way to measure the results of your videos
🔹A solid outline and script for your video content
🔹A plan to improve your content strategy based on feedback and data from your target audience
🔹Distributing your videos on social media (IG, FB) and dedicated video platforms (Youtube)
Video Templates
1 : How-to Video
How-to videos are a great way to learn something new. Whether you want to bake a cake or finally figure out how to do a pushup, how-to-videos are an easy to follow and fun way to learn new skills.
For businesses, how-to videos can be extremely helpful to expose your brand to potential customers. Showing people how to use your product or service is a great way to improve conversions and bring people to your site.
2 : Product Demo
Product demos are another way to increase conversion and build brand awareness, but they can be a tricky medium to master. Many product demos make the mistake of starting off by trying to show how great their product is. But this is a huge mistake.
While it’s fine to show your product briefly at the beginning of the video, the real goal should be to introduce the problem that your product solves – and do so quickly.
3 : Explainer Video
Here’s where you explain a tricky concept tied to your product or service. This serves as a great way to expose your product to viewers in a more organic way. It provides your product as a practical solution for whatever you’re explaining.
4 : The Case Study
Customer testimonials are one of the most powerful tools you can use to increase conversion rates. Seeing a real person talking about how great a product or company is can have a much bigger impact than text alone.
Equipment
You don’t need expensive equipment to make high-quality videos. In fact, you can usually get all the equipment you need for a few hundred dollars. If you’re on a tight budget, we’ll show you a few hacks you can use to make pro videos without breaking the bank.
Although investing in a good quality camera will be beneficial if you’re looking to create video content long-term, using an iPhone camera works just fine.
Make sure you’re in a bright room with natural lighting for the best results. If your filming location does not provide this, investing in a ring light or softbox is a great idea. After all, you can never have enough lighting.
Depending on where you’re shooting and what you’re shooting, you may even need a few different kinds of lighting. It’s essential to produce a well lit video to make the viewing experience as enjoyable for your audience as possible.
You’re ready to go! With your amazing product and new skill set, you’re ready to get rolling and show the world what you got.
Struggling to make a video that does your product justice? We’re here to help.
Let’s connect!
