The best addition to your workplace since casual Fridays.
What is a Fractional CMO?
Welcome to the exciting world of Fractional CMOs!
In a nutshell, Fractional CMOs are experienced marketing leaders who are hired to be part-time executive additions to your company. Hiring a fractional CMO is a great option for anyone who’s not quite ready to hire a full time CMO but doesn’t want to outsource marketing leadership to an agency or consultant.
Fractional CMOs can help build your strategic objectives and achieve next-level growth and profitability – regardless of what products or services you’re marketing. Your business will thank you!
What does a Fractional CMO do?
A fractional CMO works with you to develop strategic insights, formulate branding strategy, and oversee your company’s marketing transformation. They become embedded within your leadership team and gain a deep understanding of your business’ objectives. With this knowledge, they’re able to develop fresh and impactful marketing strategies that drive growth for your organization.
With years of marketing and managerial experience, Fractional CMOs are c-suite level strategists that help organizations meet and exceed their marketing goals.
At Truax Marketing Solutions, we believe your Fractional CMO should work closely with both your organization’s leadership team and your marketing team.. Your Fractional CMO is responsible for:
🔹Developing both short-term and long-term marketing strategies.
🔹Deciding which marketing strategies are best for your business and helping you commit to them. This includes SEO, content marketing, paid advertising, podcasts, etc.
🔹Quickly and thoughtfully solving any marketing problems that arise.
🔹Creating fresh and engaging content that boosts you above your competitors.
🔹Leading the marketing department and inspiring your team.
What are the benefits of hiring a Fractional CMO?
Fractional CMOs are a great way for companies to get access to the skills and insights of experienced marketing executives without having to pay for a full-time employee. This allows companies to find the right mix of experience that fits both the culture of their organization and their budget.
Hiring a full-time CMO means your growth is dependent on one person’s experience and expertise. With Fractional CMOs however,their work with multiple companies means they have tons more experience and are more likely to succeed.
Involving a fractional CMO in your marketing efforts allows you to benefit from their vast experience and skill set to create a winning marketing strategy. A good fractional CMO will use their knowledge from multiple industries to build a customized strategy for your business that sets you up for success.
Signs you need a Fractional CMO
🔹Marketing strategy: Your business needs a comprehensive marketing strategy for your niche and industry.
🔹Experience: Your team lacks strategic experience. You need someone who has seen it all and can anticipate challenges and obstacles.
🔹Reporting and KPIs: You need to monitor the health and progress of your campaigns and have someone lead weekly KPI meetings.
🔹Marketing Leadership: Your marketing team requires leadership from an experienced marketing professional that can help in the decision-making process.
Looking to hire a Fractional CMO?
Here at Truax Marketing Solutions we’re here to help. Our team of dedicated and passionate fractional CMOs are excited to help you develop a killer marketing strategy and take your organization to the next level. Genius advice starts as low as $300/hr.
Contact us today at hello@truaxmarketing.com and get cracking on your marketing dream team!
