Have you ever encountered a scenario in which your website does not show up in the Google Search Results even though youve provided the correct search terms
This is more common than you think
This problem affects your reach as potential customers are unable to find your website when scouring the internet consequently causing a disruption in sales
It is caused by poor ranking assigned to your website via the search engine due to your websites poor SEO Ranking the search engine displays your website towards the later part of the SERP
Here are the top three ways on improving SEO ranking
Regularly Update Website Content
Updating your website content is vital Content becomes outdated as time progresses therefore maintaining up to date and on trend information is key to build your SEO Ranking
Not maintaining this will result in users becoming uninterested and bored whilst browsing through your content causing the search engine to provide your site a poor ranking Ultimately this creates a directly proportional relationship between active users and SEO Ranking
By keeping your content regularly updated users will browse your site for longer increasing dwell time The Dwell Time is the time users stay on your website after clicking on it from a SERP As the Dwell Time increases so does your rank on the search engine
In short terms to increase your SEO Ranking you must provide a reason for users to come back and stay on your site
Improve Application Load Times
The application load time vastly impacts the site SEO Ranking Search Engines such as google will automatically recognise slow loading times assigning them with a poor SEO Ranking
Slower loading times have a negative impact on site traffic Users expect websites to have a single digit latency nothing more
As latency increases users tend to leave and not re visit the site which significantly decreases traffic alongside SEO Ranking
Its important that your website provides a single digit latency itll ensure users stay and browse your website thus increasing traffic that in return will increase your SEO Ranking
Optimize Images in your Application
Images are commonly used to display content however they also affect your load times and play a part in SEO Ranking
Images that are larger than 2 to 3MB take a considerably longer time to load on 3G networks resulting in poor SEO Ranking
For optimal loading times compress your images between 100 to 200KB
Add Alt Text For Images
For example if youre discussing a pricing plan on your website and using an image to do so alternatively use a text Pricing Plan
However it does not have to end there
You can use this text to your advantage add keywords to increase the likelihood of potential customers finding your website
For example
Pricing plans for the best content management platform of 2022
Search engines will take these captions and use them as keywords to serve your website on a SERP for search results
Incorporate these techniques into your website and watch your audience and SEO Ranking skyrocket
