Welcome to the future of marketing!
As we embark on a new year, it’s important to take stock of the past and look forward to the trends and innovations that will shape the industry in 2023.
The world of marketing is constantly evolving, and staying ahead of the curve is essential for businesses to succeed in today’s fast-paced digital landscape.
Today we’ll explore the key marketing predictions for 2023, so let’s dive in!
🔹 Brands Shift Away From Third-Party Cookies
In June 2021, Google announced it would be phasing out third-party cookies by late 2023, although this has since been postponed to 2024, and replacing them with a new tracking technology.
As Google chrome is widely used, the advertising industry is faced with the challenge of serving personalized ads and reaching consumers in a post-cookie world. While marketing teams have other digital advertising options available to them, they may need to embrace new technologies to do so.
However, Google is not the first company to eliminate third-party cookies due to privacy concerns.
Apple removed them from Safari and now requires applications to obtain user consent before tracking activity. Mozilla’s Firefox also started blocking third-party cookies back in 2019. In addition, privacy-conscious consumers can install extensions to block Google’s third-party cookies.
Don’t wait until 2024 to prepare for the change.
🔹 Increase in Voice Search
Voice search has become increasingly popular in recent years, and its impact on the world of e-commerce is growing rapidly. In fact, sales from voice search were veiled at around 40 billion dollars in the past year, and this figure is projected to increase even further this year.
In order to stay ahead of the curve and take advantage of this trend, businesses need to optimize their content for voice search.
Here are some tips to help you do just that:
- Mobile Friendly Website : Voice search is often used on mobile devices, so it’s crucial that your website is optimized for mobile use. Make sure your website loads quickly, and that it’s easy to navigate on a small screen.
- Long-tail Keywords : People tend to use more conversational language when conducting voice searches, so it’s important to use long-tail keywords that reflect this. Make sure you integrate these keywords into your content in a way that sounds natural and not forced.
- Clear and Concise Answers : Many voice searches are phrased in the form of a question, so it’s important to provide clear and concise answers to these questions on your website. This will increase the chances of your content being featured in voice search results.
- Optimize For Conversational Keywords: When optimizing for voice search, it’s important to focus on conversational keywords. These are phrases that people use in everyday conversation, and they tend to be longer and more specific than traditional keywords.
🔹Live Commerce will Soar
Live commerce is a rapidly growing trend in the world of e-commerce, particularly in China where it is expected to generate a staggering $387 billion. In live commerce, sellers showcase their products in real-time to an online audience, using live video streaming technology.
Customers can ask questions and interact with the seller, and make purchases directly within the live stream. Although live commerce has not yet taken off to the same extent in the US as it has in China, it is gaining in popularity.
This is particularly true when influencers are involved. Influencers are able to use their social media following to attract a large audience to their live streams, and can use their personal brand to promote products in a way that feels more authentic and trustworthy to their followers.
As a result of its success in China, many US businesses are now beginning to explore the potential of live commerce. Some platforms, such as Facebook and Instagram, have even introduced their own live shopping features to capitalize on this trend.
It’s clear that live commerce has the potential to revolutionize the world of e-commerce, providing a more engaging and interactive shopping experience for customers, and giving businesses new opportunities to showcase their products and connect with their audience.
🔹 Social Media will Drive E-Commerce
Social media has become an essential tool for businesses to showcase their products and services. According to recent statistics, more than half of consumers use social media to research products before making a purchase.
Therefore, it’s important for businesses to have a strong social media presence and to use it to showcase their products or services effectively.
One way to use social media to showcase products is by posting unboxing videos. These videos can give customers an up-close and personal look at your products, showing them exactly what they can expect when they make a purchase. Unboxing videos can also generate excitement and anticipation for your products.
Another way to use social media to showcase products is by sharing tips on how to use them effectively. This can be particularly effective for complex or technical products that require some explanation. By providing helpful tips and advice on how to use your products, you can show customers that you are committed to providing value and helping them get the most out of their purchase.
Finally, you can use social media to break down how your service works and its outcomes. This can be especially useful for service-based businesses that may not have physical products to showcase. By using social media to explain the ins and outs of your service, you can help potential customers understand what you offer and why they should choose you over the competition.
By using strategies such as unboxing videos, product tips, and service breakdowns, businesses can effectively reach their target audience and increase the chances of making a sale.
🔹 Podcast Advertising will Skyrocket
The popularity of podcasts has grown significantly in recent years, and this trend shows no signs of slowing down. In the UK alone, listeners consume over 60 million hours of podcasts per week, highlighting the significant potential for businesses to reach their target audience through this medium.
One of the key advantages of podcast advertising is that it allows businesses to target a highly engaged audience. Unlike traditional advertising channels, podcast listeners are often highly engaged and interested in the content they are consuming, making them more receptive to advertising messages.
Podcast advertising is more cost-effective when trying to reach a large audience. Compared to traditional advertising channels, such as TV or radio, the cost of producing a podcast and advertising within it can be significantly lower.
Furthermore, research has shown that a whopping 75% of mobile gamers prefer audio ads over video ads. This means that businesses targeting mobile gamers can benefit significantly from advertising on podcasts.
Finally, the potential of podcast advertising is significant, given that there are only 10 million podcasts compared to over a billion blogs. This means that there is still significant room for growth in the podcasting market, and businesses that get involved now can position themselves as early adopters in this growing medium.