AI is ubiquitous in our lives, with numerous AI-driven tools promising speed and efficiency in large-scale content production.
Most of these AI content generators fulfil their promises, but before we delve into specifics, let’s explore why AI is such a valuable asset for content marketing and how to select the right AI text generator.
AI’s Role as a Catalyst for Marketers
AI offers significant time and cost savings for marketers and content creators. It operates with minimal overhead, and many platforms offer affordable subscriptions, often under $100 per month.
Whether you need social media posts, lengthy blog articles, or advertisements, AI can generate a month’s worth of content and visuals in just hours. However, to ensure content quality matches its speed, mastering the art of crafting effective prompts is crucial.
This skill sets apart exceptional writing tools from mediocre ones. The best tools come equipped with proficient prompts and filters to ensure consistently high-quality content.
Choosing the Perfect AI Text Generator
Selecting the ideal AI writer depends on the content you intend to generate. An AI tool suitable for crafting blog post outlines and plans might not excel at creating landing page website copy. Evaluate additional features, such as keyword analysis, SEO enhancements, and idea generation.
Many tools offer built-in filters, prompts, or analytical capabilities to enhance your text. Additionally, consider the pricing structure, as many AI tools offer tiered plans to match your monthly output.
Let’s explore some of these AI writing tools, where you’re likely to find one or more that can significantly enhance your marketing efforts.
1. AI Writing Assistant – Semrush
The AI Writing Assistant, developed by Semrush and available through its App Center, offers a suite of 76 comprehensive tools. It can generate copy for various purposes, including emails, blogs, calls to action, web content, social media posts, ads, video scripts, product descriptions, and job listings.
This versatile tool operates in over 25 languages. Using the AI Article Generator is straightforward: input a headline, subheadings, and target keywords, and it swiftly creates a full article in under 15 seconds.
It even provides an SEO score with suggestions for improvement. While some editing may be required, the AI Writing Assistant offers functions to enhance subheadings, titles, or even rewrite the entire article.
Pricing: The app offers a free version with up to 1,500 credits (or words) per month. For $25 per month, you can produce 200,000 words monthly and purchase additional credits if needed.
Pros:
– Offers an extensive collection of free AI writing tools
– Available in multiple languages
– User-friendly and efficient
Cons:
– The free plan is suitable for testing but not regular use
– Rewrites are not included in the free version
2. Jasper.ai
Jasper.ai is designed specifically for marketers. You kickstart the process with a simple command like “write” or “summarize,” providing details about your target audience and the article’s purpose.
Jasper.ai allows you to define your brand’s voice, ensuring consistency with your existing content. It even boasts a chat function for brainstorming and research before content creation.
Additionally, Jasper.ai can generate visuals for your content. For a broader integration, consider Jasper Everywhere, which provides APIs and plugins for seamless use with platforms such as WordPress, Gmail, YouTube, Salesforce, and more.
Pricing: A 7-day free trial is available. Plans commence at $49 per month, with elevated plans tailored for marketing teams or agencies.
Pros:
– Designed with marketers and writers in mind
– Responsive AI complemented by a collaborative chat feature
– Easy to grasp and utilize
Cons:
– Somewhat expensive for occasional users
– Lacks analytics or optimization features
3. GrowthBar
GrowthBar encompasses a blog generator and content workflows, including email newsletters, press releases, product descriptions, sales emails, and idea generation.
Its standout feature is the blog outline tool, which aids in constructing outlines based on keywords and headlines.
This approach optimizes content for search engines by strategically incorporating keywords into titles, headlines, and subheadings. You can draw inspiration from top-ranking articles to create engaging headlines.
GrowthBar introduces a 2-Minute First Draft Builder, offering headline and subheading options, along with bullet points for each paragraph. You can refine each line before submitting it for AI-generated content.
Similar to other tools, it evaluates content for SEO suitability before publication.
Price: GrowthBar provides a 14-day free trial. To expand your capabilities, the base plan begins at $48 per month.
Pros:
– A potent SEO tool for enhancing your writing
– User-friendly interface
Cons:
– Strong emphasis on SEO improvement rather than writing enhancements
– Relatively higher cost without the extensive functionality of similar tools
4. Lately
Lately excels in the realm of social media.
You can prompt Lately for new content or provide existing materials like blogs, videos, webinars, or white papers, which it repurposes into engaging social posts.
Lately’s AI discerns the best parts of your content for social engagement and adapts to your tone. It offers multiple social post options for each piece of long-form content. To refine AI-generated drafts, Lately provides an AI Train-o-meter, ensuring your posts meet the mark. For Instagram, it ensures you have hashtags, emojis, mentions, and images.
There’s an integration with Grammarly for typo prevention. If you’re working with videos, Lately selects clips for social sharing and even transcribes your videos.
Once your post is ready, you can schedule it directly from the tool.
Price: The standard 7-day free trial is accessible with credit card information. You’re not restricted by the number of posts but by the number of social accounts.
The Starter plan costs $119 per month and allows only one linked account. The Pro plan, priced at $199 per month, permits up to 20 accounts, which is a significant jump.
Pros:
– Impressive AI for social media.
– Maximizes the use of existing content for wider distribution.
– Offers flexible scheduling options.
Cons:
– Relatively high cost.
– Doesn’t generate social media posts from scratch; it relies on user-submitted content.
– Best suited for enterprise rather than individual usage.
5. ClickUp
ClickUp, primarily designed as a project management tool, has incorporated ClickUp AI into its offerings.
ClickUp AI simplifies AI usage by allowing you to request basic marketing materials, such as blogs, emails, and social media posts. It also provides prompts for various departments, including designers, engineers, and HR.
To utilize this tool, you provide some background information, and the AI takes care of the rest. While it may not produce flashy copy for other departments, it serves as a practical and creative AI application.
The writing tool offers built-in tone options or the ability to customize your tone. However, it lacks an editing mode for AI-generated text, requiring users to request rewrites rather than making changes directly.
One notable advantage of ClickUp AI is its integration within the ClickUp Dashboard. AI-generated documents can be saved within specific project folders, serving as requirements, design personas, and FAQs for team members.
Price: ClickUp offers a Free Forever plan that is feature-rich and functional for individual users. The base plan starts at $5 per month, providing additional storage and team functionality as you upgrade.
Pros:
– User-friendly interface and functionality.
– Offers unique AI prompts catering to various business operations needs.
– Provides a Free Forever plan and affordable monthly options.
Cons:
– Lacks direct editing for AI-generated text.
– Weak SEO features.
– AI outputs tend to be somewhat generic.
These are just a few examples of AI writing tools on the market. To discover the one that suits your needs best, make use of free trial offers to evaluate functionality and user-friendliness. Selecting the right platform is akin to trying on shoes – with a wide variety of options in terms of sizes and styles!
Need help elevating your content strategy? Let’s connect.
