Integrated Digital Marketing 

As the digital world evolves, so do the landscape of online marketing. In the past, it was all about gaming the system with keywords stuffing, sketchy backlinks, and bamboozling search engine algorithms. Now, there are a multitude of factors that go into determining your search engine ranking, it’s a constant fight to stay ahead of the competition.

Investing in a comprehensive digital marketing strategy is crucial to stay afloat in today’s climate. But with so many options and moving parts, it can be difficult to know where to start or what will give you the biggest return on your investment.

It’s important to choose your battles carefully and invest in marketing strategies that have a high chance of success. With careful planning and execution, you can give yourself an edge over the competition.

How exactly do you gather the intel required for this?

Integrated Digital Marketing.

What is Integrated Digital Marketing? 

Integrated Digital Marketing is a digital marketing strategy that employs multiple approaches and technologies with the aim of creating a consistent brand image across all channels.

It encompasses anything digital that promotes your brand, such as your website, articles, social media widgets, and call-to-actions. This strategy also takes into account search engine optimization to draw users from Google searches.

The goal of integrated digital marketing is to focus heavily on linking all online presences together instead of keeping them separate.

Each social media account should link to multiple other social media platforms in addition to your website. Your website content should link to service pages to help guide customers while also improving SEO.

Why is Integrated Digital Marketing Important? 

There are many factors that influence a customer’s decision to purchase a product. One of the most important is exposure – the more times a potential customer sees your product, the more likely they are to buy it. This is why it’s so important to have multiple touchpoints, or ways for customers to see your product. 

For example, if someone sees your product on social media, searches for it on Google, and then sees it in ads on YouTube, they’re much more likely to buy it than if they only saw it once.

Word-of-mouth is also a powerful marketing tool. When potential customers hear about your product from trusted sources, they’re more likely to be interested in buying it.

If you want to grow your brand and increase sales, you need to make sure you’re exposing your product to as many people as possible through a variety of channels.

Making Use of Analytics

Digital marketing gives the ability to track data and analytics. With more systems in place, you can gather a lot of information that can be used to make decisions. The right technology can help you see where your online traffic is coming from. You can then use this data to improve the channels that are not performing well. Alternatively, you can invest more into the channels that are doing well. Additionally, this data allows you to adjust your advertising to appeal to popular demographics from each marketing channel. In other words, you can see how effective your digital marketing strategies are and if they are worth your investment.

Want to explore Integrated Digital Marketing?
Reach out to us at hello@truaxmarketing.com and stay tuned for our next blog!