What is the greatest skill in SEO?
The list is endless, but we can never say that there is one greatest skill.
Why?
Because SEO requires a combination of hard skills and soft skills.
Here are 10 essential SEO skills you need in order to be successful in marketing.
Critical Thinking
As an SEO professional, one of the most important skills you can develop is critical thinking.
With so much noise and conflicting information out there, it can be all too easy to simply accept claims and advice at face value, without giving them a second thought.
However, this often leads to disappointing results, as what works for one situation may not work for another.
SEO pros should be able to look at data and understand the “3 what’s”
🔹 What happened
🔹 Why “what happened” happened
🔹 What should be done about it
SEO’s who engage in critical thinking read studies, analyze the data and outcomes, and seek out other studies that may contradict the results.
By doing this, they can form their own opinions and develop strategies that are tailored to the specific client scenario.
Experimenting
The ability to experiment is critical for success in SEO.
What works for one business or industry may not work for another, so it’s important to test different approaches to see what produces the best results.
Additionally, every project has a different audience, so it’s necessary to constantly adapt your SEO strategy to ensure that you’re reaching the people who are most likely to convert.
Test out different types of content, such as videos, reels, and carousels. Adjust your strategy to what works best for you and your audience.
Problem Solving
The ability to solve problems and see the big picture is essential for success in SEO.
We often get so caught up in the details of various SEO tasks and we miss the overall picture of what is happening.
It can be helpful to take a step back and look at things from end to end in order to solve problems more effectively. This means considering things like the overall goal of the website, how search engines work, and what potential visitors are hoping to find. By taking a holistic approach, we can ensure that our SEO efforts are more successful.
Adaptability
The ever-changing landscape of search engine optimization can be a difficult one to navigate.
With new algorithms and updates constantly being rolled out by Google, it can be hard to keep with the latest best practices. However, the one constant in the world of SEO is change itself. Those who are able to adapt to the constantly changing landscape will not only survive, but thrive.
While it is important to have a solid understanding of all the aspects of SEO, from technical skills to content creation, the ability to adapt is what will set you apart from the competition.
In an agency setting, where new clients and projects are always coming in, being able to adjust on the fly is essential.
Communication
As a SEO pro, a big part of being successful is the ability to communicate clearly and concisely with clients and colleagues. This involves being able to explain concepts and objectives in many different ways, depending on the person’s level of understanding.
The Ability to Learn
SEO is all about learning. Constantly being able to learn new things and adapt to new ways is the greatest skill you can have in this field. Things are always changing in SEO, so being able to keep up is essential.
Persistence
Persistence is the key to success. No matter how many times you fail, you must never give up. Always learn from your failures and strive to improve. Engage with other teams and cooperate for the greater success of the business you represent.
Inquisitiveness
A curious mind is essential for success in SEO. You might be technically gifted and brilliant, or a content marketing expert, but without curiosity, you won’t be able to see a project from all sides and make the most of its potential.
Understanding the User
The most important thing for an SEO to understand is the “information need” of an end user. They don’t start their research with any predetermined labels like “consumer” or “B2C customer” or “B2B”. They’re just a human being trying to solve a problem.
Research & Troubleshooting
To be a successful SEO professional, you need to have strong writing skills and be able to research well. However, for technical SEO, the most important skills branch out into different areas.
It is important to understand what users want and how they search for it. Data interpretation is key to uncovering these insights. To be truly successful, you must be able to analyze data and use it to inform your decisions.
This requires both quantitative and qualitative skills. You must be able to understand complex data sets, but also know how to apply that knowledge to real-world situations.
Reach out to us for SEO support at hello@truaxmarketing.com and stay tuned for our next blog!
