SEO Fundamentals
Search engine optimization seems complex, but the basics are straightforward. Focus on these elements first.
On-Page SEO
- One target keyword per page
- Keyword in title, H1, and first paragraph
- Descriptive meta descriptions
- Internal links to related pages
- Alt text on images
Technical SEO
- Fast loading speed
- Mobile-friendly design
- Secure connection (HTTPS)
- XML sitemap submitted
- No broken links
Content SEO
- Answer questions your customers ask
- Write for humans, optimize for search
- Update old content regularly
- Longer content often ranks better
Local SEO
- Claim Google Business Profile
- Consistent NAP across directories
- Encourage customer reviews
- Create location pages if multiple areas
Measuring Success
Track these monthly: - Organic traffic - Keyword rankings - Click-through rates - Conversion from organic
SEOSmall BusinessBasics