Content Calendar Template and Planning Guide

Content Calendar That Works

Random posting does not build audience. A content calendar creates consistency and accountability.

What to Include

• Publish date and time
• Content type (blog, social, email)
• Topic and headline
• Target keyword (for SEO content)
• Assigned creator
• Status (idea, draft, review, published)

Planning Cadence

• Quarterly: Set themes and campaigns
• Monthly: Plan specific content pieces
• Weekly: Review upcoming week and gaps
• Daily: Execute and engage

Tools

Simple options work best: - Google Sheets for small teams - Notion for collaboration - Asana or Monday for complex workflows

Filling the Calendar

Mix content types: - Evergreen (40%): Always relevant - Timely (30%): Current events and trends - Promotional (20%): Offers and CTAs - Community (10%): Engagement and user content

Staying Flexible

Build in buffer time. Not every slot needs to be filled months in advance. Leave room for reactive content.