Local SEO in 2026
Local search has changed significantly. Google now prioritizes real engagement signals over keyword stuffing. This checklist focuses on what actually works.
Google Business Profile
- Complete every field in your profile
- Add photos weekly, not just at setup
- Respond to every review within 24 hours
- Post updates at least twice per month
- Use the Q&A feature to answer common questions
On-Site Optimization
- Create unique pages for each service area
- Include your full address in the footer
- Add LocalBusiness schema markup
- Embed a Google Map on your contact page
- Ensure mobile load time under 3 seconds
Citations and Links
- Claim the top 20 directories for your industry
- Ensure NAP consistency across all listings
- Pursue local news mentions and sponsorships
- Get listed in local business associations
Reviews
- Ask every customer for a review
- Make the review link easily accessible
- Respond professionally to negative reviews
- Never buy or incentivize fake reviews
Local SEOGoogle BusinessSmall Business