Email Automation That Works
Most automated email sequences fail for the same reason: they talk about features instead of solving problems. Here are proven sequences that actually convert.
Welcome Sequence (5 emails)
Email 1: Thank them, set expectations, deliver promised lead magnet Email 2: Share your origin story and why you do this work Email 3: Address the biggest objection to working with you Email 4: Case study or testimonial with specific results Email 5: Clear call to action with low-friction next step
Abandoned Cart Sequence (3 emails)
Email 1 (1 hour): Simple reminder with cart contents Email 2 (24 hours): Address common concerns, offer help Email 3 (72 hours): Create urgency or offer small incentive
Re-engagement Sequence (4 emails)
Email 1: We miss you, here is what you have missed Email 2: Your best content from the past 90 days Email 3: Exclusive offer for returning subscribers Email 4: Final notice before removal from list
Key Principles
- Send from a real person, not a generic address
- Keep subject lines under 50 characters
- Include only one call to action per email
- Test send times for your specific audience