Keyword Selection Strategy
Picking your primary keyword is one of the most important decisions. Getting this right can make the difference between releasing a product that not only meets goals but exceeds expectations.
Keyword Research Process
Start with brainstorming: - What would you search to find your product? - What terms do competitors rank for? - What questions do customers ask?
Evaluating Keywords
Consider these factors: - Search volume (monthly searches) - Keyword difficulty (competition level) - Search intent (informational vs transactional) - Relevance to your offering
Tools to Use
- Google Keyword Planner (free)
- Ubersuggest (freemium)
- Semrush or Ahrefs (paid)
Long-Tail Keywords
Longer, specific phrases often convert better: - "running shoes" vs "best running shoes for flat feet" - Lower volume, but higher intent
Mapping Keywords to Pages
Each page should target one primary keyword: - Homepage: Brand and category terms - Service pages: Service-specific terms - Blog posts: Question-based terms
Google recommends using no more than a few words for anchor texts. Around 50% of your inner-page clickable text should contain keyword variations.