As a marketer, your workload can be overwhelming. Leaving you with limited time to complete everything on your to-do list.
Additionally, you may encounter writer’s block while striving to create fresh and distinctive content.
While content repurposing might appear to be an attempt to game the system, it is not. Rather, you are taking your existing, superior content and adapting it for alternate platforms in a different format.
Why Should I Repurpose Content?
Repurposing old content or creating new content with repurposing in mind can significantly save you time. You already possess the data to steer you towards high-performing content pieces that you can restructure and share again.
If you’re currently developing a blog post that you know will perform well as a podcast episode, a quote snippet on Instagram, or part of an Ebook collection, it would be too good of an opportunity to not repurpose this content.
Moreover, content repurposing can potentially enhance your SEO. When you have various content pieces focused on similar targeted keywords, search engine crawlers will recognize you as an authoritative source.
By producing valuable resources in multiple formats you’re providing value to your users.
How to Repurpose Content
🔹 Create an Infographic
Do you have a blog post full of statistics?
If so, consider creating an infographic. They are an excellent way to provide consumers with engaging visuals that summarize the most impactful statistics from your posts. You can include these infographics within the blog post or share them on social media platforms.
🔹 Develop an Ebook
If you have a long-form blog content that offers educational value to your audience, creating an Ebook is a great option.
In your blog post, you can touch on specific elements of your subject and offer the e-book as a more comprehensive discussion of the content you’ve created.
🔹 Produce a YouTube Video
How-to articles are perfect for repurposing as visual guides on YouTube, particularly for pieces with a lot of graphics. For instance, if your business coaches salespeople on how to ace a sales call, you could write a script and turn it into a blog post or create a YouTube video featuring a real sales person following a script.
🔹 Create a Slideshow
This is one of the simplest methods of repurposing blog content, as you're essentially transforming it into a presentation. Select a piece of high-performing content and recreate it as a Slideshow. They are useful, easily shareable, and they offer a different and more digestible way for audiences to engage with your words. Moreover, presentations enable you to incorporate other graphic elements that may not be present in long-form blog posts.
🔹 Use old images as post background
If you have high-quality visuals that you have only used once, consider using them as post backgrounds on social media. You can use these images as the background for quotes or post the images on their own to draw aud