Have you ever encountered a scenario in which your website does not show up in the Google Search Results, even though you’ve provided the correct search terms?
This is more common than you think.
This problem affects your reach as potential customers are unable to find your website when scouring the internet, consequently, causing a disruption in sales.
It is caused by poor ranking assigned to your website via the search engine due to your website's poor SEO Ranking, the search engine displays your website towards the later part of the SERP.
Here are the top three ways on improving SEO ranking:
Regularly Update Website Content
Updating your website content is vital. Content becomes outdated as time progresses, therefore maintaining up-to-date and on trend information is key to build your SEO Ranking.
Not maintaining this will result in users becoming uninterested and bored whilst browsing through your content, causing the search engine to provide your site a poor ranking. Ultimately, this creates a directly proportional relationship between active users and SEO Ranking.
By keeping your content regularly updated, users will browse your site for longer, increasing “dwell time”. The Dwell Time is the time users stay on your website after clicking on it from a SERP. As the Dwell Time increases, so does your rank on the search engine.
In short terms, to increase your SEO Ranking, you must provide a reason for users to come back and stay on your site.
Improve Application Load Times
The application load time vastly impacts the site SEO Ranking. Search Engines such as google will automatically recognise slow loading times, assigning them with a poor SEO Ranking.
Slower loading times have a negative impact on site traffic. Users expect websites to have a single digit latency, nothing more.
As latency increases, users tend to leave and not re-visit the site, which significantly decreases traffic, alongside SEO Ranking.
It’s important that your website provides a single digit latency, it’ll ensure users stay and browse your website, thus increasing traffic, that in return will increase your SEO Ranking.
Optimize Images in your Application
Images are commonly used to display content, however, they also affect your load times and play a part in SEO Ranking.
Images that are larger than 2 to 3MB take a considerably longer time to load on 3G networks, resulting in poor SEO Ranking.
For optimal loading times, compress your images between 100 to 200KB.
Add Alt Text For Images
For example, if you’re discussing a pricing plan on your website and using an image to do so, alternatively use a text - “Pricing Plan”
However, it does not have to end there.
You can use this text to your advantage, add keywords to increase the likelihood of potential customers finding your website.
For example:
“Pricing plans for the best content management platform of 2022”
Search engines will take these captions and use them a