Search engine optimization, or SEO, is essential for driving traffic to your website and boosting your position in Google search results. Backlinks are the perfect way to crank up the SEO factor and get your name on the board. If you're looking to grab some quality backlinks and improve your site's Google ranking, keep reading.
Here are 9 of the hottest link-building strategies right now.
1. Use Data to Get Links From News Sites
If you’re new to the world of backlinks, it can be tricky to get the hang of at first. Luckily, there are platforms that help connect sources with journalists, like HARO. HARO is a great way to make connections and get set up with the right people to share your content.
This platform connects you not only with journalists who are planning features in advance, but reporters that are looking for breaking news stories. If there is breaking news related to your niche, this is a great opportunity to pick up mentions and links. Here’s what to do.
🔹Set up a Google alert of BuzzSumo alert
🔹Reach out to reporter with added value
If you want to get a link from a news site, you need to be willing to put in some effort. You have to offer something of value to the reporter. Making their life easier will get you major brownie points.
Reaching out and trying to piggyback off of their work by simply saying "I see you wrote about this, I wrote about it too" will only get you flagged as a spammer.
How can you provide value?
🔹 Offer unique data or statistics
🔹 Offer an alternative take
🔹 Create an infographic or custom visual they can embed in their story
🔹 Give them a quote with personal insight from your industry. Include your credentials
🔹ACT FAST - the news is always changing, so you need to be quick to get the story.
Today's newspaper is tomorrow's recycling, so it's important to reach out as soon as you see a story breaking. Pro tip. Create a personal black book of journalists who cover your industry and, ping them immediately when you see a story developing. That way, you might catch them while they're still working on an article for publication.
2. The Skyscraper Technique
If you're looking for a super simple way to get more traffic to your website, look no further than this 3-step approach.
🔹Find a popular piece of content in your niche
🔹Create something even better
🔹Promote it like crazy
With just a little bit of effort, you can see some amazing results.
There are a few different ways that you can go about finding the most popular keywords in your niche. One way is to simply search for a popular keyword on Google and see which page is ranking at #1. Most likely, that page will have backlinks powering that ranking.
However, if you're not sure which topic is going to be best for attracting links, there is a way to take the guesswork out of it. Semrush and other link analysis tools have a report called "Best by links". This report will show you the most linked-to pages on any given sit