More traffic means you’ll boost your business revenue, right?
Not necessarily.
Although an increase in traffic is beneficial, there’s no guarantee it’ll lead to a revenue increase. Drawing the wrong traffic could stall your revenue due to your content being presented to the wrong audience.
Alternatively, concentrate on receiving better quality traffic. One way of doing this is prioritizing ranking well for high internet keywords.
If you look at a Google search result, you’ll notice that the top results receive the most clicks. The first results get 31.7% CTR and is 10 times more popular than the rest.
Where would you rather be if you’re trying to grow your business, spot one or ten?
Exactly.
Taking this into consideration, here’s how keyword ranking for SEO works and how to choose the correct keywords for your content.
What Is Keyword Ranking in SEO?
You’ve probably heard the word “keyword” in SEO. Here’s a quick breakdown: A keyword is a singular word or phrase you enter into a search engine. Ideally, the search engine will show results that match what you’re looking for. Your “keyword ranking” indicates to your position the search results for a given search query.
Here are some basics about keywords:
- The average keywords draws in approximately 989 searchers per month.
- About 14.1% of keyword searched involve a question
- Keywords differ in length but the average is 1.9 words long.
For example, you sell electric hand mixers. Within your product category page you’ll need to include keywords which people may enter into Google to find your product. In this case, words such as: “buy electric hand mixer”
Remember, your keyword ranking is the spot your page occupies in the list of Google search results.
SEO, or “search engine optimization,” is a process of optimizing your content to improve your page ranking. Let’s go over why it’s so important!
Why Are SEO Keyword Rankings Important?
Organic search queries drive most website traffic. At least 53% of all website traffic comes from organic search queries.
By advancing your SEO keyword rankings, your website traffic will elevate.
If you want to boost your brand, it is a priority to have traffic that converts.
To snag the number one stop you must be strategic with the keywords you choose and how you’re using them in your digital marketing campaigns.
Data Points to Consider when Selecting SEO Keywords
The process of choosing suitable keywords is difficult, however here are some important data point to consider before choosing your keywords:
Search Volume
Search volume is one of the most important factors to consider if you’re looking to buy SEO traffic.
It reveals the popularity and competitiveness of a keyword, which will play a big role in your campaign whether you’re considering high or low-volume keywords.
Find the right balance of keywords to optimize, and you’ll have a more successful campaign that doesn’t cannibalize your other