Google Ads for Small Budgets
Many small businesses think Google Ads requires a huge budget. That is not true. You can start with $500/month and get meaningful results if you focus correctly.
Start with Search, Not Display
Display ads are cheaper per click but rarely convert for small businesses. Search ads reach people actively looking for what you sell.
Choose High-Intent Keywords
Focus on keywords that show buying intent: - "plumber near me" over "plumbing tips" - "buy running shoes" over "best running shoes" - "dentist appointment" over "dental care"
Limit Your Geography
Start with a tight geographic radius. You can always expand later. Better to dominate a small area than spread thin.
Set Daily Budgets
Start with $15-25 per day. Run for 30 days before making major changes. You need data before optimization.
Track Conversions
Without conversion tracking, you are guessing. Set up tracking for: - Phone calls from ads - Form submissions - Chat initiations - Purchases (if ecommerce)
When to Scale
Only increase budget when you have profitable campaigns. Double down on what works instead of testing new things.